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Twitter confirms Olympic supremacy as Team USA edge out Team GB
The total number of tweets for the men’s 200m final totalled 780,000 yesterday as Usain Bolt, illustrated wonderfully by The Times today, made Olympic athletics history as the first man to retain both...
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What a difference a week makes – Team GB’s social media stats
Week two of the London 2012 Olympic Games has seen Team GB surge up to third in the medals table – but it’s not the only measure of their success by any stretch. In the second week, the athletes have...
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This is for everyone – how London 2012 was Tweeted [infographic]
A good infographic here from Fiasco Design summing up how Twitter was used throughout the London Olympics, which certainly lived up to their promise as the world’s first social games. It illustrates...
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Samsung and BBC take Gold as Nike named most engaging brand at London 2012
Among the official Olympics sponsors Samsung has been named as the brand that did best out of the London 2012 games in terms of online visits, followed by Adidas, according to data from Hitwise. Read...
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What Team GB’s Tom Daley, Gemma Gibbons and Paul Drinkhall can teach us about...
London 2012 has been widely described as ‘the first social media Games’ and the way in which Team GB athletes used Twitter to connect directly with their fans and increase their marketability was...
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How brands grew on Facebook during the London 2012 Olympics [infographic]
Throughout the 2012 Olympic and Paralympic games, there has been plenty of attention on how the events have fuelled social media activity. On Facebook, despite big differences in strategies, most of...
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Without the sponsors there wouldn’t be a social Olympics
Despite continuous rumblings of discontent around certain brands reportedly taking over the Games this summer, most people have hopefully realised by now that without the sponsors having invested...
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Promoted Tweets on mobile are achieving more than 40% in terms of engagement
Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers. Most notably though is how mobile is...
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If a picture is worth a thousand words, why are you still using words
For copywriters, the scene will be familiar. A brief lands on your desk and all of the pertinent details are there – the message, the audience, the tone – everything you need to start tapping away at...
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A Year on Twitter – A look back at the Tweets that made 2012
For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an...
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